Written by: Natalie Alvarez
From influencers, brands, vloggers, small business owners, friends, and everyone in between - TikTok has had an astronomical rise to the top with over 80 million monthly active users. Famous brands, such as Calvin Klien, and even popular restaurants like Chipotle, have all used TikTok to promote their business. Using popular Tik Tok influencers is something that companies have looked into because of the way Tik Tok’s algorithm works. When a user is opening up the app, they are automatically directed to the “For you” page. This page is completely algorithm based and will show you either the videos that are the most popular on Tik Tok or are based on what you have shown interest in. Because of this, it’s clear to see why many companies are using this platform as a way to reach new customers through popular influencers.
Businesses and companies such as Hollister, Dunkin’ Donuts, Invisalign, and American Eagle have also followed suit and used famous influencers like Charli D’Amelio and Addison Rae to promote their products. Let’s take a look at 2020’s most popular TikTok stars and how they use their creativity to promote different brands.
Charli D’Amelio
Coming in at 96.6 million followers, Charli D’Amelio has a large platform that ranges from ages 10 to 29 years olds. Charli D’Amelio has been one of the most influential social media users to rise on Tik Tok, even going as far as to get her own drink named after her at Dunkin’ Donuts! Companies such as Invisalign, Hollister, Aerie, Urban Decay, Morphe, and Break the Floor Studios, have all used her platform to promote themselves. Averaging about 350,000 views per day, it’s easy to see why companies would want her to advertise their products.
Addison Rae
Averaging from about 31,941,667 views per video and 67.3 million followers on Tik Tok, Addison Rae has partnered with many brands and companies to help promote their products. American Eagle is one of the brands that Addison heavily promotes across all her social media platforms. She even did an advertisement promoting American Eagle “mom jeans” with her mom! Another popular product she promotes across her Tik Tok is Item Beauty, along with another beauty brand named Ipsy, which she collaborated with Khloe Kardashian. Other companies and brands such as Olay, Daniel Wellington, and even apps such as Trivia Royale can be seen on her Tik Tok.
Dixie D'Amelio
Dixie D’Amelio quickly took after her sister Charli D’Amelio and has also risen to become another well known Tik Tok influencer. With 43.4 million followers and about an average of 16,816,667 views per video, Dixie has as much of a pull on social media just as her sister. The range of advertisements that Dixie promotes is very much different from what Charli promotes. One of the biggest brands that Dixie promotes across her Tik Tok is Ralph Lauren. She also promotes Reddy, which is a brand exclusively sold at Petco, and uses her dogs as examples of these products in use! Other advertisements that can be found on her Tik Tok include Clear Start, T-mobile, and even video games such as Just Dance.
Although there are many other influencers across the Tik Tok platform, these are a few of the influencers that have risen to the top of their field. It’s easy to see why businesses want to use these stars to promote their brand!