Written by: Isabella Freels
With the rise of TikTok becoming a main social media platform for many companies, there has been a way that companies use different “sides' ' of TikTok to help promote their products or content. We are going to look at 3 different companies and how they are using TikTok to support their brand.
Starting off we are going to be looking at Chipotle. The popular Mexican restaurant that we all know and love uses their humor when using the app. Over the years, Chipotle has pushed out videos that include memes, music, and humor to highlight some of its top menu items. With now over 1.6 million followers, Chipotle has grown to reach people all over the world and has been able to boost their business in the food industry by using humor to entertain their followers and hopefully future customers. By using the latest TikTok trends, this has allowed for the company to become “trendy” and connect with the younger generation that may be watching their favorite trends. I can see this being used as an excuse to go get chipotle in the future. If I was scrolling on TikTok and saw a Chipotle video, it would definitely make me want to drive and go get some for dinner.
Up next is the National Basketball Association. With 13.6 million followers, the NBA has grown to use TikTok to its advantage. I feel that the NBA uses all sides of TikTok to engage its audience. From humor to hype videos, and mic'd up content, the NBA has been able to create content that makes you feel as if you are sitting courtside at a game. When looking at the NBA TikTok I think it goes without saying that even if you aren't a sports fan, you will find content that is relatable and may just push you to be in the arena next time. I know that I have personally come across NBA content and have been entertained even though I may not watch that network. Companies like the NBA using Tiktok to capitalize on their fan base is a great way to grow.
Finally, we are taking a look at the TikTok of The Washington Post. A well known and respected news outlet that has taken its chance on this new world. With 1 million followers the company uses 2 main employees as the face of their brand for entertainment. From the Hub Spot, they say that “the newspaper actually uses its account to post comedic behind-the-scenes videos and skits about the newsroom.” This is a great way for the Washington Post to be seen in a different light, that being more lighthearted and less serious.
Whether you are a well known food chain, a popular sports network, or a news outlet that has been around since 1877, there is plenty of room for you on all sides of TikTok. Take the time out of your day to explore some of these TikTok pages and see for yourself the impact TikTok has on companies to capitalize.