Written By: Ella Orlie
What is the Dyson Air Wrap?
The Dyson Air wrap has quickly become one of the most talked-about hair products all over social media. Dyson has been well known for years for the powerful and great quality products that they provide. Many people contemplate if their products are worth the money, and most would say they are well worth it. They have vacuums, fans, heaters, and now they made a bold step to enter the beauty industry. They came out with the “Super Sonic Hairdryer” in 2016 which starts at $400. In 2018, Dyson began to change the face of how to style your hair.
The air wrap is a hot tool that is used for people seeking less heat damage and efficiency with multiple attachments. It uses the Coanda effect, which is when air is propelled at the right speed and pressure, the hair naturally will wrap around it.
In 2020, Allure released an article stating that it is the “best of beauty products.” People are constantly raving about the volume, the simplicity, and the unique technology that it has. It talked about for both positive and negative reasons, the quality and the price. The question that most people are trying to figure out is if the quality is worth the $500 credit card swipe?
Social Media Platforms
The main outlets where the airwrap has hit social media the strongest are Tik Tok and Instagram. The first time the air wrap made an appearance, it flooded social media and quickly became a want for many people, but not something that was necessiarilly possible for many to afford. Many Tik Tok and Instagram influencers buy or receive the air wrap and give reviews on how well it actually works. They show “how to” videos and highlight the pros and cons of the product. For most, it gives the look of a professionally blown-out hairdo without the normal damage that a curling iron, straightener, or blow dryer typically would do to hair. Yetagain, Tik Tok has caused the dyson airwrap to sell out on multiple occasions because people want to see for themselves. Social media continues to have such a power effect on businesses and consumers. Even though this product is $500, it still falls into the category of “Tik Tok made me try it.”