Nippon Turns Matcha into a Ritual

Ba’ndo got the opportunity to shape Nippon’s brand identity. Nippon is a premium Japanese matcha and houjicha tea introduced to Turkey and Europe. Nippon’s goal is to bring the spirit and rituals of the East to a wellness-curious Western audience. Their strategy was to use bold and thoughtful storytelling and design, and a visual language that gives the audience clarity and is intentional. They celebrate originality, encourage conscious consumption, and promote slower living. Nippon wants every consumer to slow down and find their presence in everyday rituals.

They bring together two different worlds: those who honor and appreciate Japanese tea culture and those who have turned matcha into part of their modern, health-driven lifestyle.

They designed this campaign carefully, respecting centuries-old traditions while also shaping it into a visual and strategic identity that feels bold. They wanted to create more than just a look; they wanted to build a world that invites people to have a ritual, community, and transform into an intentional way of living. The logo was carefully created to represent the essence of the brand. The “O” has deep symbolic meaning as a tribute to Japan’s identity as the “Land of the Rising Sun.” It also echoes the shape of a traditional matcha bowl. They chose modern and elegant typography to reflect the aesthetics of Japanese minimalism. They chose colors inspired by nature and cultural symbolism.