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Case Study: Morris+Mitchell Rebrand

The Context & Challenge

Since its founding in 2010, Morris+Mitchell has served as ACU’s student-run advertising and public relations agency. After more than a decade, the agency’s branding no longer reflected the evolving talent, voice, and vision of its student team. With inconsistent visuals, outdated messaging, and an aging website, the agency faced a challenge: how do we represent who we are now while honoring where we’ve been?

The Mission

The goal was to create a refined, professional, and approachable brand identity that truly represents the current generation of Morris+Mitchell. To bring that vision to life, the team:

  • Redesigned the M+M logo, typography, and color palette to reflect a clean, modern identity.

  • Revamped the website, starting with mood boards and wireframes, refining copy, translating designs in Adobe XD, and building it out in Squarespace.

  • Conducted a social media audit and developed a strategic content plan focused on brand awareness and community engagement.

  • Crafted new slogans and messaging that better capture the mission, voice, and spirit of M+M.

  • Built a cohesive visual system that ties together every platform, from web and print to social media.

Our Approach

We began by identifying gaps in the brand’s current presence visually, strategically, and digitally. Our creative team developed logo concepts, mood boards, and messaging explorations, while our copywriters reworked mission statements and web content. For the website, we started with wireframes and layout drafts, building out a prototype in Adobe XD, and then launched the final version using Squarespace. On the digital side, we performed a comprehensive social media audit, identifying areas for improvement and building a new content strategy with clear weekly themes and voice guidelines. From big-picture strategy to hands-on design, this was a full-agency effort.

The Impact

  • Unified Brand Presence: A consistent look and feel across all platforms reinforces M+M’s credibility as a professional agency.

  • Modern, Streamlined Website: Clear navigation, concise copy, and fresh visuals make the new website more accessible and on-brand.

  • Stronger Social Media Strategy: With new content themes and platform-specific templates, M+M’s channels now reflect the agency’s personality and professionalism.

  • Improved Recruitment & Retention: A stronger brand helps attract new members, promote agency culture, and clearly communicate M+M’s value.

  • Long-Term Framework: With clear brand guidelines and scalable tools, future student teams can carry the identity forward with clarity and confidence.

Westin Brown

M+M Graphic Designer

As the visual lead on the rebrand, Westin played a central role in shaping the new look and feel of Morris+Mitchell. He conducted internal brand reviews, explored design directions through moodboard development, and produced numerous logo iterations to ensure the final mark reflected the agency’s personality and professionalism. Westin’s approach prioritized flexibility, clarity, and aesthetic balance, resulting in a brand system that works across all platforms and can last another decade.

Daniel Curd

M+M Brand & Content Specialist

“Redesigning the M+M website and social presence meant rethinking how we show up both online and in real life. I worked to revamp our website, from mockup creation and copywriting to translating everything into a fully upgraded Squarespace site. At the same time, I helped lead the charge on our social media strategy, building templates and guidelines that make our content feel more intentional, on-brand, and engaging. This rebrand gave us the chance to turn our digital presence into something that truly represents who we are.”

Final Thoughts

With a fresh logo, a cleaner website, and a sharper voice, M+M now feels more like us—ready to show off our work, connect with clients, and give students real creative experience that matters.

Ready for What’s Next?

Whether you’re looking to reimagine your brand, sharpen your voice, or build a digital presence that works, the Morris+Mitchell team is ready to help. Let’s create something great together.