STRATEGY + BRANDING
Network 1:27 connects directors and key staff members of over 50 Christian foster care/adoption agencies and group homes, providing education and other resources.
Network 1:27 had very low external awareness and a dated brand image. We set out to create a contemporary brand personality that encompassed the association's mission and portrayed its purpose.
Develop and implement a rebranding plan that included:
- New name
- Website redesign
At the 2016 annual CCFSA conference, two of our team leaders presented the rebrand to representatives of all 50 CCFSA members. With an enthusiastic response, CCFSA now bears the name, Network 1:27.
In the upcoming year, we will be working with Network 1:27 to provide them with a national campaign on fostering to adopt and the members with local campaigns that can be used to communicate with churches, organizations and prospective parents in each area.