RESEARCH + STRATEGY + BRANDING + BROADCAST + PRINT
Pura Vida Salon and Spa
Pura Vida is a high-end salon located in Abilene, TX. They are a full-service facility, providing styling for hair and nails and spa treatments from massage to facials. Opened in 2012, stylists serve a broad clientele in a warm and welcoming atmosphere.
When the salon was just a business plan on paper, we were approached to create a brand image and to generate awareness throughout the Abilene community. We had the unique opportunity to define their brand and the freedom to develop it from the ground up.
- Create a brand image and identity
- Generate awareness of the salon and its services
- Increase traffic flow and appointments
A clean, contemporary logo was developed and applied to a range of collateral materials, including on-site signage and a look book.
The brand was launched with a comprehensive multimedia campaign centered around the slogan, "Live Your Beauty". Our team produced ads, planned and purchased paid media placement, staged a grand opening event and secured earned media coverage.
The campaign included:
- A traditional advertising campaign with
- Outdoor boards
- :30 TV spot
- :15 radio spots
- Print ads
- Digital Ads
- Door hangers with a map to the new location
- A grand opening event featuring salon product giveaways, a prize spinning wheel and a gourmet candy bar
- A sales promotion
- Traditional public relations