Pura Vida Salon and Spa



Pura Vida is a high-end salon located in Abilene, TX. They are a full-service facility, providing styling for hair and nails and spa treatments from massage to facials. Opened in 2012, stylists serve a broad clientele in a warm and welcoming atmosphere.


When the salon was just a business plan on paper, we were approached to create a brand image and to generate awareness throughout the Abilene community. We had the unique opportunity to define their brand and the freedom to develop it from the ground up.


  • Create a brand image and identity
  • Generate awareness of the salon and its services
  • Increase traffic flow and appointments


A clean, contemporary logo was developed and applied to a range of collateral materials, including on-site signage and a look book. 

The brand was launched with a comprehensive multimedia campaign centered around the slogan, "Live Your Beauty". Our team produced ads, planned and purchased paid media placement, staged a grand opening event and secured earned media coverage. 

The campaign included:

  • A traditional advertising campaign with
    • Outdoor boards
    • :30 TV spot
    • :15 radio spots
    • Print ads
    • Digital Ads
    • Door hangers with a map to the new location
  • A grand opening event featuring salon product giveaways, a prize spinning wheel and a gourmet candy bar
  • A sales promotion
  • Traditional public relations