The Collaboration Takeover of Love Shack Fancy Brand: The Touch of Charm

Love Shack Fancy, an entry-level luxury lifestyle brand, was founded in 2013 and quickly began to take the fashion world by storm. Frilly dresses and ultra-girly lifestyle ideas rapidly caught everyone's eye and the brand began to create a well-known name for itself. As time has gone on, the brand has become a sort of deity among fashion followers, with a large percentage of their fans finding the LoveShackFancy name more intriguing than the products offered. This has created what can be called “the LoveShackFancy touch”. Within just this year the Brand has collaborated with over ten brands, creating product launches that each sold out within minutes, arguably due to the touch of charm the brand name brings to each collaboration. Each collaboration has been done with an equally noteworthy company such as Gap, Pottery Barn, Stanley, Roller Rabbit, and many more! Each new collaboration has brought a new audience, campaign, and benefits to the brand, and grows their fame even larger. Partnerships with lifestyle brands add to what the Loveshack name already stands for. To see the scale of this effect, one large collaboration that can be analyzed is LoveShackFancy X Stanley. The first collaboration was released in 2022, quickly gaining attention from both brands specific audiences. As hype grew around this collaboration, the demand for the floral printed cups skyrocketed, as well as demand for any products from each specific brand. This first release was quickly followed a year later with another collaboration between the two brands, releasing new prints and products that sold out immediately. The collaboration has done so well on both brands ends, that a 2024 collab release is already scheduled for November. The release has built excitement and buzz on social media for months, and is highly anticipated by the brand's fanbases. This partnership is a great example of how something as simple as a recognizable, floral LoveShackFancy print can change the game when it comes to selling something as simple as an insulated cup.

These collaborations between Love Shack Fancy and companies are great examples of the power of a well-planned campaign. A collaboration with a well-loved, well-known brand is teased on both ends for a period of time, and fans follow each clue closely. Collection images and model sneak peeks are leaked and fans go wild. Each collaboration somewhat follows the same outline and when the collections drop, they sell out within minutes on all websites. Love Shack is one of the prime examples of a company taking the platform that they have, and relying on advertising to grow their face, name, and brand. The name Love Shack envelops girlhood and love that translates over every collaboration.