Social Media’s Impact on Cancel Culture and Public Opinion

In recent years, social media has allowed individuals to shape other’s opinions and influence their narratives. Platforms like Facebook, Instagram, and X (formerly known as Twitter), have allowed individuals to share their opinions with their peers. These platforms create a space for diverse voices and opinions to bring awareness to tough subjects. However, this form of communication comes with its own set of challenges; the biggest being cancel culture.  

Cancel culture refers to a collective act of individuals withdrawing support from individuals, such as influencers, or organizations that are deemed to have acted offensively and or even inappropriately. While many have said that cancel culture is necessary to keep those accountable for their actions, others argue that it fosters hostility or even fear. Those who argue against cancel culture also say that it stifles connection and conversations between individuals. Social media plays a huge role in shaping cancel culture. It allows for both the promotion and backlash for cancel culture. 

One of the most significant ways that social media has played a role in shaping public opinion is by amplifying voices that are often not heard. The significance of one post going viral means that people can shed light on tough topics. One example of this widespread communication reaching millions is the Black Lives Matter movement and the Me Too movement. Both of these movements gained attention and helped marginalized communities talk about their experiences and what changes need to be made. 

However, this mentality of constantly “canceling” someone can lead to developing a mob mentality. This happens when individuals feel the need to critique and or condemn others without fully being aware of the situation. Since social media is always active, this allows for responses to be swift and overwhelming, often based on misinformation. This phenomenon has raised concerns about the fairness of public opinion and the possible backlash individuals might receive. 

Social media algorithms tend to favor sensational content, which can skew public opinion. Controversial or emotional posts that will receive lots of engagement. Once a person has engaged with the post, it will give feedback to the individual's algorithm. This can create an effect where the individual is only being exposed to posts that reinforce their opinion. 

The impact of cancel culture is double-sided. Holding individuals and organizations accountable is important, particularly those who have had a history of inappropriate or offensive behavior online. The issue is that the consequences of being “canceled” can be extremely damaging leading to public harassment, mental health issues, and even loss of one’s career. Individuals may find themselves in scrutiny of something in their past, which leads to the question, is cancel culture really effective? 

As social media continues to grow in its role of shaping public opinion and influencing cancel culture remains a debatable topic. While many platforms offer a space for important conversations and social changes, it also raises questions of accountability and fairness from the public. It is important to understand the dynamics of social media for both individuals and society while individuals tug at the benefits and drawbacks of cancel culture.